by David Gersh | Apr 17, 2024 | SEO
SEO is a digital marketing necessity for every business. It leverages keywords and phrases throughout your website to attract attention when users perform searches relevant to your small business. However, there is a lot more to “search engine optimization” than...
by David Gersh | Feb 28, 2024 | SEO
Google Search is all about satisfying user intent. Google’s efforts to improve search results have resulted in SERP features such as Knowledge Graph and Featured Snippet. As these SERP features came into being, many webmasters were concerned that they would lose...
by David Gersh | Nov 13, 2023 | SEO
Optimizing the online presence of your small business is hard to achieve. You’re up against national brands and long-established local companies that consistently edge you out of the high-ranking spots. The main issue is that you must take a special SEO approach...
by David Gersh | Aug 11, 2023 | SEO
In the world of search engine optimization (SEO), content is king. Creating high-quality, unique content has always been a top priority for website owners looking to improve their organic search rankings. However, there is one significant factor that can hinder your...
by David Gersh | Mar 15, 2023 | SEO
If you find your digital marketing campaign causes unintentional consequences, it can be hard to recover with your dignity and company reputation intact. Today, the main challenge for businesses is trying to get people to take a certain action when they have become so...
by David Gersh | Feb 11, 2023 | SEO
Keyword research is important to local business success. Unfortunately, it is also one of the most challenging aspects of your keyword strategy. This is because to rank above the competition, you can’t just focus on broad, common keywords. You also have to determine...